Calibrus launches social networking ticketing app called 'FanaticFans'

Fri, Jul 23rd 2010 5:39 pm EDT By Kelly McWilliams

Social media technology company Calibrus hopes that its new FanaticFans mobile application will take event-related social networking to a new level.

The mobile app, which is in late alpha testing, not only allows for easy of ticket purchases, but also supports fan interaction from pre-event to post-event. After choosing an upcoming event, users of FanaticFans will find links to ticket sellers on their Event Detail page, from which they may navigate to a seller’s site to buy tickets. On the same page, users can share comments, photos and video on an artist or event and likewise view others’ comments, photos and video.

In the Events section, fans can list their top events, and, through the use of the smartphones’ GPS technology, local events appear as well. Pre-show, fans can share information with their friends about the event and explore links to fan sites. At the event itself, the location-based system allows users to connect with other fans within the venue itself. Users also receive members-only news as well as real-time information on any scheduling changes and upgrading opportunities. Post-event, fans can continue to communicate with others to talk about the show, share pictures and video, and get additional artist information.

Further encouraging fan-to-provider interaction, FanaticFans provides users access to a system of “badges” which may be earned for attendance as well as participation in the application’s social networking features. A fan establishes a “power ranking” among peers through the accumulation of badges, which may then be exchanged for free or discounted merchandise.

The application’s developers see the interactive qualities of FanaticFans providing many benefits for ticket sellers and others in the industry. Advertisers who use the service may be more likely to hit their target audience as opposed to a casting a broad net in the market. Sellers have the ability to sustain contact with ticket buyers in order to sell again and to glean valuable information on a fan’s purchasing habits. Sports teams or artists can deliver promotions, offers or specialized content to fans to keep them interested in repeat purchases. The “badge” system itself promotes ongoing interaction with fans, hopefully maintaining their motivation to continue their involvement in order to gain additional rewards. The ideal outcome is to enhance fan satisfaction through the creation of an event-based community, while encouraging greater profit for industry professionals like promoters, venue owners, ticket sellers, and the artists or teams themselves.

As Project Developer Brian Holmes explains: “We’re going to be setting up a method where teams or fans can really monitor who their most devoted fans are and reward them. The most devoted fans gain recognition…as the more events they check into, they gain more points. [Fans also gain] virtual points they can redeem for goods and services.”

Eric Miller of Calibrus' Investor Relations department emphasizes the benefits to all for the application’s community-building capabilities. “[The system also] encompasses the ticket buyer and other individuals involved so it builds a sense of community, a sort of reciprocity. You get a reward for putting your input back in, and it improves [sellers’] visibility and contact with the client base. This allows them to be an integral part of this and build that goodwill that hasn’t always been inherent for the ticket industry.”

Online article can be viewed at: www.ticketnews.com.

Press Release Source: Calibrus, Inc. On Monday June 28, 2010, 6:00 am EDT

TEMPE, Ariz., June 28 /PRNewswire-FirstCall/ -- Calibrus, Inc., located in Tempe, Arizona, a development company in Social Online Networking and Mobile Applications and leader in Third Party Verification Services (TPV) announced today development of its iPhone application utilizing embedded GPS for geo-location to maximize the user experience of the company's Live Event Social Networking Application.

The development of the Live Event Social Networking application (Code Name "Fanatic") from Calibrus, evolved from exhaustive observation of the fans user experience at live events. "Fanatic" was developed with the intent to provide a social network experience tailored to the fans of any particular performer, team or event. With the worldwide embrace of Social Networking and the group mentality of fans, what is needed is the ability to reach out to fans and for fans to interact. Combining the GPS technology found in most Smartphone's with "Fanatic", the benefits to fans, bands, teams, promoters, ticket venues and advertisers are as limitless as the need for information between them.

The application uses the phone's GPS to determine the event that the fan is attending. Through communication with the application service or a separate event service the application then retrieves relevant information on the event based on the user's GPS location, and allows the fan to "check-in" to the event through the application service. Promotional giveaways and the ability to see, communicate and share their live event experience with other friends using the application at the event magnify the user experience and personalize it to an extent that before now was unimaginable.

Tom Harker, CTO at Calibrus, stated, "The foresight of hardware developers to embed this technology has allowed us to make this application which turns live events from passive viewings into full blown fan-centric experiences, inviting you to participate with the event and your friends."

ABOUT CALIBRUS - Calibrus, Inc. (OTC Bulletin Board:CALB.ob - News) develops products and services in Social Online Networking, Mobile applications, Third Party Verification, Hosted Call Recording and IVR Services. Calibrus operates the JabberMonkey website (www.jabbermonkey.com), a premier site for expressing and gathering public opinion on a global scale. For more information on Calibrus visit the Calibrus website at www.calibrus.com.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

Contact: Eric Miller, Investor Relations, +1-720-220-0037

Press Release Source: Calibrus, Inc. On Wednesday June 23, 2010, 6:00 am EDT

TEMPE, Ariz., June 23 /PRNewswire-FirstCall/ -- Calibrus, Inc., located in Tempe, Arizona, a development company in Social Online Networking and Mobile Applications and leader in Third Party Verification Services (TPV) announced today the filing of their Provisional Patent Application for Live Event Social Networking, Application Serial #61/353010. Building on the test bed technologies developed for the JabberMonkey platform, this provisional patent allows for dynamic new utilization of social network applications in a mobile 'smart phone' environment.

Designed for use within large following group environments including sports, both pro and college, racing and any live performance venue, such as major music concerts, our mobile application keeps fans informed and gives them the ability to inform others, a true live interaction. Utilizing fan interest pre, post and most importantly during an event, the highest level of User Generated Content (UGC) flows between participants, the application, and the site, building extremely relevant content for the team, event or performances' web presence. With utilization of a 'reward' system for participants who check-in, post comments or upload content that is relevant, the first truly symbiotic environment is created for all parties involved.

With the integration of data from embedded GPS in the majority of smart phones, the primary uses of the application by participants, while attending live events, will be to share their experiences with friends, relate to the live performance and participate in event sponsor promotions all in a real time environment. Additional benefits include the ability to 'Check-in' at an event. Application users will be able to 'see' and interact with other 'Checked-in' users and friends while receiving exclusive content, feedback and interaction with the performers, team members, and event sponsors.

As the platform outlined in this provisional patent stands, the ability to produce targeted and relevant advertising opportunities exists and will be integrated to produce both branding and advertising for sponsors, teams, bands etc., all in an environment which allows full user control of their personal data and its uses. With highly targeted participant information and the ability to deliver rich content in the form of audio and video to the phone, the highest revenue ad units in a Cost Per Click (CPC), skinning, and pre/post roll scenarios, revenue capture is maximized. The existing ad serving industries have been able to adjust ad delivery as user content evolves in a live environment, thus delivering in the environment with the most optimized user experience combined with an advantageous revenue production capability for Calibrus.

Tom Harker, CTO at Calibrus stated on the application, "We have developed this application with exhaustive input from industry leaders in event planning and team sports management and expect comprehensive integration in short order. Industry reception and advertiser interest in the platform has been balanced with the user experience to provide unique interactions within live group settings.''

President of Calibrus, Greg Holmes said, "With advertising agencies embracing the advances in mobile Interactive Advertising Bureau (IAB) units, the platform has a scalable revenue potential and broad appeal."

ABOUT CALIBRUS - Calibrus, Inc. (OTC Bulletin Board:CALB.ob - News) develops products and services in Social Online Networking, Mobile applications, Third Party Verification, Hosted Call Recording and IVR Services. Calibrus operates the JabberMonkey website (www.jabbermonkey.com), a premier site for expressing and gathering public opinion on a global scale. For more information on Calibrus visit the Calibrus website at www.calibrus.com.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

Contact: Eric Miller, Investor Relations, +1-720-220-0037

Press Release Source: Calibrus, Inc. On Tuesday June 22, 2010, 6:00 am EDT

TEMPE, Ariz., June 22 /PRNewswire-FirstCall/ -- Calibrus, Inc., located in Tempe, Arizona, a development company in Social Online Networking and Mobile Applications and leader in Third Party Verification Services (TPV) announced today the filing of their Provisional Patent Application Serial #61/265,616 for its Communication Control Application. As a cornerstone of the JabberMonkey platform, this application using dynamic video and text chat communications allows parties to navigate to different web pages while keeping the chat application embedded and continuing. Importantly, this web application does not require a plug-in and renders live on the site where embedded.

With broad acceptance of web based video chat through stand alone, downloaded applications there has been a distinct need and interest in a web based video chat function which requires no download and allows for web navigation without loss of chat functionality. This application, showcased in the JabberMonkey.com site, seamlessly incorporates these functions.

In an evolution from the conventional pop-up video chat window experience this provisional patent application demonstrates the unique delivery capabilities inherent in our design. The chat communication window can become part of any webpage on the program's website. In the past, a chat/video chat session ended abruptly if you navigated away from the site you were chatting on. Traditional web chat was tethered to the specific page and did not allow for navigation away from the page hosting the chat. With our application, this 'floating' aspect of the chat function is clearly demonstrated on the JabberMonkey.com environment.

Tom Harker, CTO at Calibrus stated, "It does not make sense to be forced to end conversations when you change web pages and we took this concept to heart when we created the Communication Control Application." Additionally, Tom stated, "All through development we knew what we wanted in a chat experience and the end result is our unique pervasive application."

ABOUT CALIBRUS - Calibrus, Inc. (OTC Bulletin Board:CALB.ob - News) develops products and services in Social Online Networking, Mobile applications, Third Party Verification, Hosted Call Recording and IVR Services. Calibrus operates the JabberMonkey website (www.jabbermonkey.com), a premier site for expressing and gathering public opinion on a global scale. For more information on Calibrus visit the Calibrus website at www.calibrus.com.

TEMPE, Ariz., June 22 /PRNewswire-FirstCall/ -- Calibrus, Inc., located in Tempe, Arizona, a development company in Social Online Networking and Mobile Applications and leader in Third Party Verification Services (TPV) announced today the filing of their Provisional Patent Application Serial #61/265,618 for its Scrolling Control Application. Visible on the JabberMonkey.com platform, this rich media delivery format allows the web users to scroll through numerous frames of multimedia on a single page. Additionally, the application allows for real time user interaction in the form of polls, and in a static environment, the display of reviews and statistics.

The breakthrough in the development of the Scrolling Control Application is in its ability to allow the user to quickly and easily navigate through large quantities of video and rich media in a format similar in ease of use as a Rolodex. In the context of the JabberMonkey.com site, the use of the application allows users to flip between multiple videos quickly. A benefit of the architecture of the application allows for virtually no-lag when a new video is chosen, something which heavy internet users will find extremely beneficial.

Also embedded in the application and shown in the JabberMonkey.com site is the ability for users to share multimedia with other websites, including those not part of the web program. Multiple player types and this ability to upload media to a common server establishes this as a universal media friendly application. Unlike other proprietary video delivery methods which lock users into a single player or file type for uploading and viewing, Calibrus' application allows for a much more open experience, not limited to particular format.

Video on the web has largely been a passive experience and the application turns video viewing into a interactive experience where users can participate in Polls, Questions and Answer, Ranking, Sharing Options, Comments etc., all in a real time environment. This interaction brings to a video and rich media environment the ability to interact with the media in a way that before now was only available in a static webpage scenario. Built into this framework is the ability to not only interact with the media and comment on it, but also enter into discussion and video chat with other participants.

Tom Harker, CTO at Calibrus stated on the application, "The ability to quickly and easily navigate through vast quantities of video was what prompted us to develop the Scrolling Control Application. Promoting ease of access to viewable content in a visual and simplified manner puts our application at the forefront of content delivery."

ABOUT CALIBRUS - Calibrus, Inc. (OTC Bulletin Board:CALB.ob - News) develops products and services in Social Online Networking, Mobile applications, Third Party Verification, Hosted Call Recording and IVR Services. Calibrus operates the JabberMonkey website (www.jabbermonkey.com), a premier site for expressing and gathering public opinion on a global scale. For more information on Calibrus visit the Calibrus website at www.calibrus.com.